Turn every WhatsApp conversation into a qualified lead.
LUMA builds AI agents that answer, qualify and follow up — on WhatsApp, your website, your app and by voice — then hand off to your team the moment a human is needed.
- Plans from $50/month
- Inbound messages are free
- Human handoff built in
Everything your team needs to sell and support on WhatsApp.
Build an agent once, train it on your knowledge base, and put it to work across every channel your customers use.
AI agents with a knowledge base
Create an agent, give it your documents and FAQs, and link it to your website or app in minutes.
WhatsApp campaigns at scale
Send offers, reminders and announcements through the official WhatsApp Business API with approved templates.
Lead capture & qualification
Agents ask the right questions, capture details and pass only qualified leads to your sales team.
Voice AI chat
Let customers talk to your agent by voice — same knowledge, same qualification flow.
Human handoff & team inbox
When a conversation needs a person, your team takes over in one shared inbox — with full context.
Contacts, audiences & usage
Segment contacts for targeted campaigns and track every credit in a clear usage ledger.
Live in three steps.
Create your agent
Set its tone and goals, then upload your knowledge base — products, prices, policies.
Connect your channels
Link your WhatsApp Business number, website and app. Add your team as users.
Engage, qualify, hand off
Your agent answers around the clock, runs campaigns and passes hot leads to your people.
Connected to the systems you already run.
Send invoices and documents straight to customers and vendors on WhatsApp, and launch campaigns from inside your ERP or CRM.
- Microsoft Dynamics 365 Business Central
- Custom integrations built by Innovative Tech
- [MORE INTEGRATIONS]
Picks template · sendsBuilt for every team that talks to customers.
Sales
Capture and qualify inbound leads 24/7, then route them to the right rep.
Customer support
Answer common questions instantly from your knowledge base; escalate the rest.
Finance
Deliver invoices, statements and reminders where customers actually read them.
Marketing
Run segmented WhatsApp campaigns and announcements with approved templates.
Simple plans. Pay for what you send.
Starter
For small teams getting started- 2 AI agents
- 60,000 credits / month
- 5,000 WhatsApp messages
- 1 number · 2 users
- Email support
Pro
For growing sales & support teams- 10 AI agents
- 900,000 credits / month
- 75,000 WhatsApp messages
- 3 numbers · 10 users
- Priority support & onboarding
Enterprise
For high-volume operations- Unlimited AI agents
- 3,000,000 credits / month
- 250,000 WhatsApp messages
- Unlimited numbers & users
- Dedicated support & SLA
Meta's WhatsApp conversation fees are billed separately by Meta and are not included in LUMA plans.
Transparent usage. No surprises.
Estimate what you'll use, pick the plan that fits, and top up only when you need more.
Need a little more? Top up any paid plan with 200,000 extra credits for just $20 (~3,333 AI messages). No plan change, no commitment. Buy as many as you need. Top-up credits never expire.
What are AI Credits? AI Credits power every interaction — text replies, voice calls and training. $1 = 10,000 credits. Top up $20 for 200,000 extra credits (~3,333 AI messages).
AI Credit Calculator
Estimate your monthly usage and find the right plan. (AI messages & voice only)
- AI Messages (500 × 60)
- 30,000
- Voice AI (0 min × 600)
- 0
- Total credits / month
- 30,000
Top-up packs
WhatsApp: 12 credits per outbound message · inbound & session messages freeQuestions, answered.
Are WhatsApp fees included in my plan?
No. Meta bills its WhatsApp conversation fees directly to your Meta Business account. Your LUMA plan covers the platform, AI agents, campaigns and support.
What happens if I run out of credits?
Add a one-time top-up pack from $20. Top-up credits never expire.
Can a real person take over a conversation?
Yes. Human handoff lets your team step in at any point, with the full chat history in view.
Can LUMA connect to our ERP or CRM?
Yes — Business Central is supported today, and Innovative Tech builds custom integrations for other systems.
See LUMA working on your own WhatsApp number.
A 30-minute demo, tailored to your business.